The majority of business individuals, bloggers, and online marketers now have multiple websites to take care of. Being a businessman, blogger, or online marketer, having multiple websites to manage is fun but frustrating at the same time. In this article, we are going to write about the best ways of managing multiple websites such that each of your websites can grow without cutting into your time or sanity.
The Importance of Having More Than One Website
Having more than one site also comes with several benefits, such as:
- Diversification: With more than one site, you are able to enter into several niches or markets, hence not relying on a single source of revenues.
- Brand Expansion: More sites can allow you to build your brand and gain new followers.
- Increased Traffic: With different keywords and demographics, you are capable of creating more traffic on your sites.
But for all these benefits, you must implement effective management strategies.
Having Clear Goals per Site
Define Your Aims
You need to have clear goals for every site as a precursor before you dive into the nitty-gritties of handling numerous sites. Consider asking yourself the following questions:
- What is the primary intent of this website? (i.e., e-commerce, info, portfolio)
- Who am I targeting?
- What are the primary key performance indicators (KPIs) I’d like to track?
By defining your objectives, you can develop targeted strategies that are tailored to the specific application of each site.
Prioritize Your Sites
You don’t have to work on every website equally. Prioritize your websites, traffic-wise, revenue-wise, and opportunities for growth. This will allow you to best optimize resource allocation.
Using a Centralized Management System
Choose the Right Tools
Having several sites can be a headache if you lack the right gear. Think of having a whole system that will allow you to control all your sites from one control panel. Some of my top picks are:
- Content Management Systems (CMS): Websites like WordPress or Joomla allow you to control several sites from one account.
- Website Management Tools: Plugins like ManageWP or InfiniteWP enable you to update plugins, themes, and back up multiple sites at once.
Organize Your Process
Having one system where you are managing all your sites means not only do you save time, but you will also enjoy consistency across your sites. For instance, you may have consistent branding features, structure of content, and user experience across websites, which makes the time of the site visitor navigating your brands more convenient.
Content Creation and Management
Develop a Content Strategy
It is overwhelming to develop creative and engaging content for multiple sites. Develop a content strategy that outlines:
- Topics and subjects for each site
- Posting schedules
- Content types (e.g., blog posts, videos, infographics)
Having a content strategy upfront keeps all sites active and focused.
Repurpose Content Strategically
When content becomes too complicated to manage content for multiple sites, consider reimagining successful content. For example, an excellent blog post on one website can be reimagined as an infographic on a second website. Just make certain that the content continues to be beneficial to the user base for each site.
SEO Strategies for Multiple Websites
Keyword Research
When you have multiple sites, you must conduct large-scale keyword research for each of your sites. Use long-tail keywords specific to each niche to get the maximum level of search engine exposure. Google Keyword Planner or SEMrush can be used to find such keywords.
Generate Unique Meta Tags
Search engines care about fresh content, so make sure each site has unique meta titles and descriptions. This avoids duplicate content issues and improves SEO performance on your numerous sites.
Monitor Your Performance
Utilize tools like Google Analytics or Ahrefs to track the performance of each site. Track traffic sources, bounce rate, and conversion rate to see which sites are performing well and which sites require improvement.
Check out our article Higher Rankings with On-Page and Off-Page SEO Techniques for more tips to rank higher in search engines.
Effective Time Management Strategies
Schedule a Plan
More than one location requires effective time management. Schedule a plan, weekly or monthly, and post when you will be working on each location. This allows for organization and focus on each location.
Assignments Plan
If you have employees, consider assigning some of the tasks so that your workflow becomes more productive. Assign content creation, social media posting, or technical maintenance tasks to trustworthy employees. Not only does this reduce your workload, but you are also free to focus on strategic planning.
Use Automation Tools
Use automation software to automate tedious work. For instance, you can employ social media scheduling tools like Buffer or Hootsuite to preplan your posts on various sites. This saves time and gives regular interaction.
Creating a Strong Online Presence
Engage with Your Audience
With more than one website, there is more than one audience. Engage your readers through comments, social media, and e-mail newsletters. Having communities on every site results in return visits and loyalty.
Implement Cross-Promotion
Cross-promoting your various sites could result in traffic and educate people. For example, you can reference similar articles or products on another site. It not only enhances user experience, but also search engine optimization.
Regular Upgrades and Maintenance
Run Periodic Tests
Your multiple sites depend extensively on health in terms of maintenance. Make a point of checking dead links, outdated information, and updating your plugins at regular intervals. This will help to prevent any problem that will detract negatively from user experience.
Backup Your Sites
Always back up your multiple sites to avoid data loss. Use automated backup software or manual methods to have duplicates of your content and settings. Backups provide peace of mind and enable fast recovery in case of an issue.
Conclusion
Multiple websites can be rewarding but difficult. With having a few objectives, the right instruments, effective planning of content, and time-saving measures, you can operate your websites effectively and efficiently. Never forget that the success point of online existence is not to have multiple websites but to make every website do its job and cater to the demands of its viewers. Keep up the pace, stay organized, and let your online existence blossom!